Worshiped by surfers, hippies and adventurous travelers in the early 1970â€²s, Kuta Beach on the Indonesian island of Bali, with its perfect coastline, simple guest houses and bamboo warungs had few creature comforts for visitors, with rice, fish and fruit making up a large part of the diet. Discovered by the increasingly mainstream tourism industry in the 1980s, Kuta is now an international tropical holiday destination. Renowned for its long sandy beach, varieties of accommodation, plethora of restaurants and bars, Kuta Beach is also minutes away from the Ngurah Rai International Airport in Tuban.
Located on the western side of the island's narrow isthmus, Kuta Beach is considered Bali's most famous beach resort destination. A former fishing village, Kuta is one of the first towns on Bali to see substantial tourist development. Kuta's five-mile stretch of clean sand that is a magnet for surfers and sunbathers; Kuta as a beach resort remains one of Indonesia's major tourist destinations. The nearby resorts of Tuban, Legian and Seminyak are all within close walking distance.
Kuta is now the center of an extensive tourist-oriented urban area that merges into the neighboring towns. Legian, to the north, is the commercial hub of Kuta and the site of many restaurants and entertainment spots. Most of the area's big beach-front hotels are in the southern section of Tuban.
Legian and Seminyak are northern extensions of Kuta along Jl. Legian and Jl. Seminyak. They are somewhat quieter suburbs with cottage-style accommodations, where many of the expat crowd live. Also to the north are Petitenget, Berawa, Canggu, and Seseh - new and quieter continuations of Kuta's beach. They are easy to reach through Abian Timbul or Denpasar and Kerobokan. Several large hotels are located in this area: the Oberoi Bali, Hard Rock Hotel Bali, the Intan Bali Village, the Legian in Petitenget, the Dewata Beach and the Bali Sani Suites in Berawa. To the south, Kuta Beach extends beyond the airport into Jimbaran.
Kuta may not look like the French Riviera, but real estate is worth top dollar. In fact most landowners in Kuta will not sell, realizing that times may change, but the location will always mean business. Some long term expats still live in the Tuban, Kuta, Legian area, feeling at home with neighborhood and comfortable living close to the friends they have developed over the years.
Kuta is a mecca for shopping and is well known as a location for young people to flock to for it's surfing and abundant night life.